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Arsenal to announce new shirt deal

[Headline of this piece changed so as to not continue spreading erroneous information, for apology/explanation, see this post]

It’s not often we get an exclusive here but back in the summer we were able to bring you the first shots of the Arsenal away kit for the 2012/13 season and from the same source we are able to let you know that the press conference which Arsenal have announced that will take place tomorrow is to announce the signing of Adidas as the new shirt manufacturer. [UPDATE 23/11/12- there seems to be some confusion, with new reports emerging that the press conference will be to announce a new deal with Emirates regarding shirt sponsorship, not manufacturer. I stand by the source who gave me the info that the Adidas deal is done. If that turns  out to be incorrect then I will apologise as we aren't ones to run around shouting 'EXCLUSIVE' without good reason to trust our source].

The deal, which we are told will start in 2014 (though this is not 100%) is worth £20 million per year to the club and will see an end to the club’s association with Nike which is worth £13m per year. Earlier this month the Telegraph reported that the Arsenal deal would be worth £25m per year however the information we have received puts the figure at £20m.

Gazidis today at the press conference to announce the new Emirates deal said [note the past tense]:

 ”Our kit deal expires at end of next season, we’re moving forward with discussions. We’ve had great relationship with Nike.”

Recently, Ivan Gazidis told the BBC

“Now we are at the stage where some of the commercial deals that were tied into the construction of the stadium, and enabled us to take that first big step, will be renegotiated.

“When that happens, we will take the second big step forward and that will be comparable in magnitude to moving to the stadium itself. At times it’s been a challenging project, but we will have catapulted ourselves into the elite clubs on the European scale and that, for us, has been what the last 10 years has been about.

“Very clearly, it will push the club forward and put us into the top five clubs in the world in revenue terms, which will be a fantastic position to be in.”

Thank you to @ArsenalFCView for this information.

Arsenal are also expected to announce news of a renegotiated deal with Emirates Airline which will see a significant increase in the amount paid to the club.

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